Super Thought of the Day- Marketing to One Gender Only

26 Jun

I am an entrepreneur. Having my own business and being the boss means that I can conduct my business however I want. It also means I can carve out who my target market is. There are some professions and products that are predominately used by one gender. But i had a thought after seeing a bunch of posts on several of the professional organizing groups I belong to, doesn’t everyone deserve the services of a professional organizer? If so, why do some only talk to one gender?

Seriously I would love feedback!

I see posts and marketing that starts with , “Hey Ladies” or “For all you ladies out there” or “Women…” Now if I see that you have a super niche business where you only work with Stay at home moms, or women re-entering the workforce, etc… then I understand. I am questioning the ones whose niche just states “Entrepreneurs”, “Young professionals” or just states services, “For your Office”, “Kitchen Organization”, “Garage Clean Out”….

Men need our help too. I recognize that in my industry I am in the smaller group. Our industry is mostly women. But the clientele is everybody who needs our services. I’ve had both clients and other organizers tell me they think of this profession as “women’s work” or that men “aren’t organized.” Trust me I am still shocked when I hear this! I also see some professional organizers say they don’t work with men because it’s too dangerous. But women hire plumbers, gardeners, electricians, movers and they have men in those professionals. I was glad when some female organizers did chime in and say we need to be cautious with EVERYONE!! There are a lot of crazy folks out there!!

I remember over 30 years ago when I was in Nursing school and the women in my class were like, So you don’t want to put in the time to become a doctor?” Actually NO i didn’t but also Nursing is admirable profession that men can do too. Just like Women can be doctors. Medicine doesn’t require gender.

Its hard owning and running your own business. I want to see ALL of us succeed and help everyone in need but also make MONEY while doing it! I’m just wondering are some of us stereotyping? Is there just plain fear? Is there sexism going on? Or it is preference? Again it’s your business and you can design it however you want. Just wondering if you are limiting your yourself and your business? Just something to think about.


Posted by on June 26, 2018 in Uncategorized


3 responses to “Super Thought of the Day- Marketing to One Gender Only

  1. DawnSeeker / DawnHoof

    June 26, 2018 at 10:33 PM

    As a horseshoer (farrier), I am a woman in a man’s profession. Not surprising, the prejudice against me seems to come more from other women than from men. Go figure! Dawn :))

    (By the way, I thought of you when I went through my closet on Sat and tried all kinds of outfits on. It was a wonderful trip through many layers of my Life :))



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